Initiative

Newly established, Initiative is a group of individuals who are concerned about the current state of our planet and are inspired to take action. We have the honor to be given the opportunity to launch our first project with the full support from WWF Indonesia as the official merchandise store during its Earth Hour campaign on 27 March 2010.  

Initiative’s commitment to living ‘green’ extends beyond its merchandise offerings. In line with our objective to promote smart, responsible living we aim to gradually increase people’s awareness on using organic as well as sustainable materials and help to create the demand for it. 

Currently, accessories and apparels are 2 collections available for purchase in our online store. In the near future, we would like to explore further variety of products with the use of eco-friendly materials, as well as taking the initial steps to reduce our carbon footprint during production process. 

Initiative hopes to inspire those who share our concern to act now and save the earth. We also welcome all who would like to work on a collaborative project with us. 

The threat of climate change is real. Act now.